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Marketing 101: Low Cost Marketing for Small Businesses
Presenter: Laura B. Poindexter, laura b creative
Ms. Laura B. Poindexter is the principal of laura b
creative, a small business marketing and graphic design studio in Sterling, VA.
She has served as a Senior Marketing Analyst for international telecom company, Equant. Prior to that, she worked in the sporting goods industry for over 10 years directing marketing programs such as logo design, catalog photo shoots and billboard campaigns. Ms. Poindexter will discuss:
- Why you need a marketing plan
- How to create one
- How to assess if your marketing plan is working
- How to improve and expand your current marketing
- How to market for next to nothing (including 70+ low- to no-cost marketing strategies)
Wednesday, April 6, 2005
11:00 am - 1:30 pm
Rust Library
Start Your Business
Presenters: Beth
Hain, Executive Director, Loudoun SBDC
Terry Corle, President of The Corle Group
Ms. Beth Hain, a small business specialist, will lead participants through the essential steps for starting a successful small business. Mr. Terry Corle, a marketing and insurance specialist, will give 21 marketing tips and discuss what types of insurance are needed for small business. Highlights of the seminar will include:
- Taxes and licensing
- Accounting and record keeping
- Business plan development
- Sources of financing
- Marketing
- Insurance
Thursday, April 14, 2005
11:00 am - 1:30 pm
Rust Library
Getting Started in the
Government Marketplace
Presenters: Sequin E.
Lukon, The Essential Agreement,
LLC
Stephen S. Kaye, Counsel - Bryan Cave LLP, Washington
Ms. Sequin Lukon is founder
of The Essential Agreement, LLC, a contracts consulting firm for small and
medium-sized businesses. In 30 years as a contract professional, she has advised
executives and guided contract staffs on the pursuit and execution of more
equitable government and commercial contracts, and has negotiated, written and
administered contracts on behalf of both large and small companies. Mr. Stephen
Kaye has over 20 years of experience in government contracts litigation and
counseling on matters such as bidding, competition, contract administration and
subcontracting. Seminar topics will include:
- FAR - what is it and why is it important?
- Definitions and highlights of the different federal acquisition methods
- An overview of the RFP process
- Issues to consider on GSA schedule procurements
- Proper use of major contract types (Firm Fixed Price, Cost Reimbursement
and Labor Hour/Time Materials)
- Starting as a prime contractor or a subcontractor - which makes sense?
- Difference in competition methods, contract terms and conditions,
performance risks and dispute resolution
- Recurring areas of legal risk in pricing and performance
Tuesday, April 19, 2005
6:00 pm - 8:30 pm
Eastern
Loudoun Regional Library
Start Your Business
Presenters: Beth Hain, Executive Director, Loudoun SBDC
Terry Corle, President of The Corle Group
Ms. Beth Hain, a small business specialist, will lead participants through the essential steps for starting a successful small business. Mr. Terry Corle, a marketing and insurance specialist, will give 21 marketing tips and discuss what types of insurance are needed for small business. Highlights of the seminar will include:
- Taxes and licensing
- Accounting and record keeping
- Business plan development
- Sources of financing
- Marketing
- Insurance
Monday, April 25, 2005
6:00 - 8:30 pm
Eastern Loudoun Regional Library
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